advertising conversion

Tencent Advertising Technology

Jul 13, 2017 · Artificial Intelligence

Insights from the First Tencent Social Advertising University Algorithm Competition: Teams’ Strategies and Experiences

The article summarizes the inaugural Tencent Social Advertising university algorithm contest, highlighting the winning team’s approach, detailed interviews with three top teams, their feature engineering, model choices, challenges faced, and advice for future participants in mobile app conversion rate prediction.