DataFunTalk
Aug 3, 2021 · Big Data
Fast Attribution Engine (FAE): A High‑Performance Distributed Computing Engine for User Behavior and Advertising Attribution
The article introduces Alibaba's Fast Attribution Engine (FAE), describing the technical challenges of user behavior and advertising attribution, its data model (AFile), system architecture, performance advantages over traditional OLAP solutions, and a range of application scenarios such as frequency analysis, crowd flow modeling, path, retention, funnel analysis, and visitor selection.
FAEMPP engineadvertising attribution
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