advertising algorithm

Tencent Advertising Technology

May 28, 2021 · Artificial Intelligence

Insights from the Tencent Advertising Algorithm Competition: Model Framework and Optimization Strategies

The article shares a Tencent competition champion’s practical TensorFlow‑based video ad solution, detailing data handling, model architecture, optimization tricks, multimodal fusion techniques, and experimental observations to help participants improve performance in the 2021 Tencent Advertising Algorithm Contest.

TensorFlowadvertising algorithmcompetition

0 likes · 7 min read

Insights from the Tencent Advertising Algorithm Competition: Model Framework and Optimization Strategies

iQIYI Technical Product Team

Oct 18, 2019 · Artificial Intelligence

iQIYI Effect Advertising: Algorithm Architecture, Click‑Conversion Estimation, and Smart Bidding

The talk details iQIYI’s effect advertising system, describing its feed and in‑frame architecture, the oCPX billing model, multi‑stage recall‑ranking pipelines, real‑time feature engineering, online FM and Wide&Deep models for sparse conversion prediction, and a smart‑bidding mechanism that balances cost, quality, and volume.

advertising algorithmdeep learningfeature engineering

0 likes · 11 min read

iQIYI Effect Advertising: Algorithm Architecture, Click‑Conversion Estimation, and Smart Bidding

DataFunTalk

Sep 25, 2019 · Artificial Intelligence

Practical Exploration of OCPC Advertising Algorithm at Phoenix New Media

This article presents a comprehensive overview of the OCPC (Optimized Cost Per Click) advertising algorithm deployed by Phoenix New Media, detailing its background, problem definition, two‑price mechanism, smart bidding, CVR estimation techniques, online learning architecture, challenges such as data sparsity and conversion delay, and future research directions.

CVR estimationOCPCadvertising algorithm

0 likes · 15 min read

Practical Exploration of OCPC Advertising Algorithm at Phoenix New Media