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DataFunTalk
DataFunTalk
Aug 28, 2022 · Artificial Intelligence

Federated Learning in Advertising: Business Background, Conversion Flow, Algorithm Techniques, Vertical & Horizontal FL, and Security

This presentation by Huawei federated‑learning expert Liu Lu explains how federated learning can be applied to the advertising ecosystem, covering business background, multi‑perspective conversion processes, core ad‑ranking algorithms, vertical and horizontal federated learning architectures, and the associated attack‑defense techniques.

AIAdTechFederated Learning
0 likes · 23 min read
Federated Learning in Advertising: Business Background, Conversion Flow, Algorithm Techniques, Vertical & Horizontal FL, and Security
Bitu Technology
Bitu Technology
Nov 13, 2019 · Backend Development

Rebuilding Tubi's Advertising System with Scala and Akka – Part 1: Request Parsing, Validation, and Filtering

This article explains why Tubi rewrote its legacy PHP ad platform, how it adopted Scala, Akka, and Reactive Streams to model the ad request lifecycle as a reactive stream, and details the first three processing steps—parsing, enrichment, and precise filtering—along with sample Scala filter code.

AdTechAkkaReactive Streams
0 likes · 8 min read
Rebuilding Tubi's Advertising System with Scala and Akka – Part 1: Request Parsing, Validation, and Filtering