Alimama Tech
Sep 6, 2023 · Artificial Intelligence
Learning-Based Ad Auction Design with Externalities: Score-Weighted VCG Framework
The paper introduces Score‑Weighted VCG, a learning‑based ad auction framework that models externalities by learning a monotone scoring function and solving a weighted‑welfare matching problem, achieving incentive compatibility, individual rationality, and near‑optimal revenue and welfare on synthetic and large‑scale Taobao data.
ExternalitiesVCGad auction
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