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DataFunTalk
DataFunTalk
Jun 27, 2022 · Artificial Intelligence

Causal Inference‑Based Attribution Methods in Feizhu Advertising Diagnosis System

This article introduces Feizhu's advertising diagnosis platform and explains how recent causal inference techniques, especially the NO TEARS algorithm and Bayesian‑network‑based attribution, are applied to identify the root causes of performance fluctuations across the ad delivery funnel, improve diagnostic accuracy, and guide optimization decisions.

Ad AttributionAdvertising DiagnosisBayesian Network
0 likes · 19 min read
Causal Inference‑Based Attribution Methods in Feizhu Advertising Diagnosis System
Alimama Tech
Alimama Tech
Aug 4, 2021 · Big Data

Fast Attribution Engine (FAE): High‑Performance Distributed Computing for User Behavior and Advertising Attribution

FAE, Alibaba’s high‑performance distributed MPP engine, stores billions of user‑behavior events in a time‑ordered AFile model and uses stateless masters, importers, mergers and workers with Redis and MySQL metadata to deliver sub‑second, 10‑100× faster ad‑attribution queries across ad‑hoc, offline and near‑real‑time scenarios such as frequency, path and funnel analysis.

Ad AttributionFAEMPP engine
0 likes · 11 min read
Fast Attribution Engine (FAE): High‑Performance Distributed Computing for User Behavior and Advertising Attribution