activity management

macrozheng

Apr 20, 2023 · Operations

Designing Scalable Activity Management Systems to Boost User Engagement

This article explains how to plan, configure, promote, execute, and evaluate product activities—covering target audience segmentation, metric calculation, data structures, and practical lessons—to create reusable, component‑based solutions that enhance user retention and business revenue.

activity managementoperational metricsproduct operations

0 likes · 9 min read

Designing Scalable Activity Management Systems to Boost User Engagement

Xianyu Technology

Oct 20, 2020 · Backend Development

Doraemon Marketing Activity Platform: Architecture, Challenges, and Solutions

The Doraemon Marketing Activity Platform centralizes Xianyu’s user‑rights campaigns—red packets, coupons, vouchers—by providing a three‑layer architecture, reusable components, operator‑friendly configuration, rapid issue detection, and robust security, enabling non‑technical staff to launch, monitor, and reconcile activities efficiently while handling traffic spikes and fraud.

System Architectureactivity managementmarketing platform

0 likes · 10 min read

Doraemon Marketing Activity Platform: Architecture, Challenges, and Solutions