Toolchain for Efficient Production and Adaptation of Live Streaming Special Effects

During iQIYI live streaming, flashy gifts and vehicle animations are used to improve user experience and drive consumption. To keep the pipeline fast and maintain high quality and performance of these effects, the production process is divided into three stages: drawing, resource adaptation, and review/upload.

1. Effect Drawing Designers select appropriate animation software (e.g., professional animation tools for SWF output, particle‑based effect software for PNG sequences) or use a custom "Splicing Effect Editor". The editor reduces creation time to about one‑third of the traditional workflow and is especially useful for large‑scale event gifts.

2. Resource Adaptation Because iQIYI Live runs on multiple platforms with differing size, frame‑rate, and format requirements, raw assets must be adapted. A "Resource Adapter" tool was built to import base assets, select target dimensions and formats, and automatically generate platform‑specific resources, handling compression, format conversion, and preview.

3. Resource Review/Upload After adaptation, designers submit assets to product managers for naming, review, and CDN upload. Manual processes were replaced by an "Audit and Upload Tool" that automatically checks format and size, enforces naming conventions, and supports one‑click CDN upload, reducing communication overhead and human error.

The toolchain dramatically improves efficiency, stability, and scalability of live‑streaming special effects, and can be extended to other image and animation processing tasks.