Summary of the 2014 Data Trip First Ctrip Data Forum in Shanghai

On August 9, 2014, Ctrip Technology Center's Business Intelligence Department hosted the inaugural "2014 Data Trip Ctrip Data Forum" at Shanghai Hongqiao International Conference Center, attracting more than 400 participants.

Speakers from 360, 58.com, GEO, TripAdvisor, Dianping, Vipshop, and Ctrip delivered keynote speeches and panel discussions on hot topics in the big‑data era, such as monetization and market, data collection and processing, business analysis and data‑driven management, and data‑enabled marketing.

Highlights included 58.com’s Chief Quality Information Officer He Song presenting the information‑quality assessment system, text mining, and user‑behavior modeling; Dianping’s senior director Shang Weixiong sharing a data‑driven approach to business analysis using football as an analogy; 360’s chief architect Liu Peng explaining data monetization through behavior targeting, data exchange, RTB, retargeting, and DMP; and Vipshop’s architect Dan Chao describing the end‑to‑end data platform architecture and challenges.

Ctrip representatives, including data‑innovation lab director Coley and Business Intelligence Director Song Rong, showcased real‑world applications such as hotel no‑show prediction, stay‑extension forecasting, massive‑scale metric monitoring, and personalized experiences, illustrating Ctrip’s technical leadership.

The closing panel featured senior guests from Ctrip, 360, GEO, TripAdvisor, and others discussing brand marketing, long‑tail distribution, cookie‑less data marketing, and app promotion, resulting in enthusiastic audience feedback.

Overall, the forum provided a comprehensive view of big‑data technologies, from infrastructure to business analytics, and highlighted successful commercial cases, positioning it as a valuable data‑focused event for professionals.