iQIYI’s Proactive Compliance Risk Management Platform and Full‑Lifecycle Privacy Protection Solution Recognized as Outstanding Cases by MIIT

In January 2024, the Ministry of Industry and Information Technology (MIIT) Communications Administration released the list of outstanding cases for improving mobile Internet application service capabilities in 2023. iQIYI’s “Proactive Compliance Risk Disposal Platform – covering the entire APP business process” and its “Full‑Lifecycle Privacy Protection Scheme” were selected as exemplary cases in the categories of “Improving system procedures and strengthening full‑process compliance management” and “Developing and deploying technical measures to enhance risk prevention.” Other companies such as Huawei and China Mobile were also recognized.

The selection aims to recommend advanced enterprise practices, promote the enhancement of service perception and chain management for mobile Internet applications, and provide demonstration guidance for high‑quality industry development. Evaluation criteria focus on optimizing service experience, strengthening management capabilities, and building an industry ecosystem, assessed against ten requirements and three core principles: objectivity, innovation, and effectiveness.

As a leading domestic video streaming platform serving billions of users daily, iQIYI emphasizes safe and reliable audio‑video experiences. The two highlighted solutions serve as the pillars of iQIYI’s personal information protection strategy.

According to iQIYI’s Vice President of Privacy and Security, the company embeds privacy protection into every stage of the product lifecycle, continuously optimizes processes, drives technical innovation, and strictly supervises compliance to ensure substantive protection of user privacy.

The proactive compliance risk disposal platform adopts an engineering‑driven approach, integrating privacy safeguards into the development workflow to ensure that personal data collection and processing meet legal and regulatory requirements from the source.

For each new product requirement involving personal data, iQIYI initiates a privacy‑native assessment via the platform. A suite of technical monitoring tools is tightly linked to the release process, forming a comprehensive technical protection system.

The assessment workflow includes:

Product managers use a standardized assessment guide to verify that design complies with principles of legality, legitimacy, necessity, and integrity, specifying data types and processing methods.

During the design phase, focus shifts to data protection and user rights, with front‑ and back‑end specifications for disclosure, consent, and full‑lifecycle security.

In the implementation assessment stage, technical analysis and compliance audits evaluate whether the feature can be released. Release decisions are directly tied to assessment outcomes; unapproved items cannot go live.

The “Proactive Compliance Risk Disposal Platform” ensures the “minimum necessary” principle, while the “Full‑Lifecycle Privacy Protection Scheme” establishes a systematic, closed‑loop privacy protection framework covering management, technology, and processes.

iQIYI has refined internal management policies, clarified responsibilities, interpreted national laws, set privacy red lines, and applied them across R&D, assessment, and operations. Technologically, the company has built self‑developed code‑audit tools, a mobile security monitoring platform, a traffic collection and analysis center, and a compliance risk management platform, achieving full‑coverage compliance detection throughout development, release, and online operation.

Operational mechanisms include privacy‑native assessments, quarterly inspections, a “security whistleblower” system for rapid incident response, regular privacy security conferences, compliance education, internal compliance scoring and rewards, all of which have markedly improved iQIYI’s overall privacy compliance level.

Results show a higher pass rate for daily compliance assessments, a significant reduction in identified risks, and regulatory remediation requests dropping to single‑digit numbers. Enhanced compliance and content innovation have also led to a noticeable improvement in user experience.

Since its inception, iQIYI has actively participated in drafting more than 20 national regulations and standards related to personal information protection and data security, sharing its methods externally and strengthening its product ecosystem, service quality, and user rights protection.

iQIYI CTO Liu Wenfeng stated: “At the strategic level, we recognize that privacy security is not only a fundamental right of users but also a core competitive advantage for sustainable development. We will continue to invest resources, continuously improve and upgrade our privacy protection system, and ensure that while delivering rich content, we provide the most stringent personal information protection. We will work together with the entire industry to raise the standards of mobile Internet application services.”