iQIYI’s AI‑Powered Interactive Video Production and Smart Loading Technologies

With the booming popularity of offline immersive drama games such as script‑kill and escape rooms, iQIYI launched the nation’s first IP‑based immersive deduction reality show “萌探探探案”. Each episode adapts a classic film IP, recreates scenes, and delivers comedic reinterpretations, attracting a large young audience.

The show emphasizes high‑quality classic IP and immersive interactive experience, quickly reaching a peak heat index of 8,000 on iQIYI and topping more than 150 hot‑search lists across the web.

Unlike traditional star‑driven mystery shows where viewers only watch from outside the screen, “萌探探探案” lets the audience actively participate: clicking on on‑screen clues, collecting hidden fragments, and even identifying the murderer through interactive buttons.

A major technical challenge is how to locate and tag clue fragments in the video without interrupting playback. Manual annotation is labor‑intensive and error‑prone.

iQIYI’s solution leverages AI content understanding, intelligent recognition, and AI matting to automatically detect scene locations and tag clue fragments, dramatically improving production efficiency and reducing human error.

The AI‑driven workflow is integrated into the Interactive Video Platform (IVP), enabling content creators to configure interactive videos with zero‑threshold and low‑cost effort. Frame‑level tagging can be batch‑processed, cutting production time and cost.

To ensure smooth playback, iQIYI implements a smart loading mechanism that pre‑packages resources to the cloud and predicts user profiles to pre‑download assets. This delivers seamless, near‑instant interactive experiences on both high‑end and low‑end devices.

The “interactive + content” model is becoming a new trend in the video industry, blurring the boundaries between traditional film and games, and paving the way for future programs such as “奇异剧本鲨” and “最后的赢家”.