Inclusive Design for B2B: Significance, Principles, and Practical Strategies

In the previous article we explored the relationship and differences between inclusive design and accessibility design, along with some application cases.

This issue shares the significance, principles, and practical strategies of inclusive design for B2B, helping readers understand and apply them in future projects.

In a typical design process we first need to understand our users, analyze the user scope, and map real scenarios. Users often voice concerns such as: “Some procurement staff are older, they find the system too complex; my mother can’t use it, I feel my IQ is too low for such high‑end products,” or “Our family shops are run by elderly parents; have you considered how they will operate without strong computer skills?”

These comments highlight the diversity of our platform’s users and scenarios. The age distribution is broad, from youth to senior users, revealing shortcomings in our product’s inclusive design. To ensure scientific and accurate analysis, last year we conducted in‑depth research on supplier and expert roles to understand real user situations, build foundational user personas, and provide evidence‑based guidance for subsequent design work.