How Visual Design Revamped Ganji’s Recruitment Homepage for Better User Retention

Problem and Analysis

The original Ganji homepage, which captures 90% of traffic, suffered from a single‑type layout, simple flow mechanisms, short first‑screen dwell time, low interaction, limited categories, and imprecise personalization, hindering user retention and LTV growth.

Goals and Direction

Through business objectives, user research, and experience audits, the team defined key points: convey authentic job positions, adopt a youthful tone, and create a warm, trustworthy brand image that resonates with blue‑collar users.

Authentic positions + youthful core

Temperature, visual appeal, quality, trust

Visual Solution

Space Reorganization : Retain core functions while enhancing brand atmosphere and subdividing features into modules, components, and micro‑functions for rhythmic visual communication.

Content Transmission : Visual exposure of recruitment live streams, community topics, and enterprise zones, with carousel and marquee effects to boost screen efficiency.

Color Management : Controlled color proportion on the first screen to support brand identity without distracting key information.

Spacing and Typography : Adjusted margins and font sizes for various devices, ensuring optimal readability for blue‑collar users in complex environments.

Element Continuity : Utilized circular motifs to symbolize inclusiveness and create a seamless dialogue between icons, backgrounds, and user perception.

Dedicated Brand “Second Floor” : Introduced an animated secondary layer showcasing authentic positions when users first open the updated app, enhancing engagement and brand propagation.

Summary

For Users : Streamlined information hierarchy delivers a simple, convenient, and comfortable experience, directly communicating brand warmth.

For the Product : Deeply uncover latent user needs, refine product structure, improve communication methods, and drive conversion and long‑term retention.

For Design : Though visual changes appear modest, the underlying logic is complex, aiming for a harmonious blend of appearance and functionality that serves users and empowers business goals.