How to Run a Successful Co‑Creation Workshop for User Research
This guide explains how to combine user research with co‑creation workshops, defines the concept, outlines five workshop types, and details a practical six‑step method—including preparation, structure, materials, facilitation, and post‑workshop delivery—to turn insights into actionable outcomes.
Definition of Co‑creation Workshop
A co‑creation workshop blends design‑sprint methodology with structured brainstorming, enabling participants to collaboratively generate ideas and solutions in a visual, hands‑on format.
Types of Co‑creation Workshops
Research‑oriented : Focuses on discovery, gathering user needs through interviews or focus groups.
Sharing‑oriented : Aims to build empathy by deepening stakeholders’ understanding of users.
Ideation‑oriented : Encourages forward‑looking brainstorming to explore future possibilities.
Design‑oriented : Targets concrete, implementable solutions through joint creation.
Decision‑oriented : Facilitates evaluation and selection of proposed solutions.
Six‑Step Co‑creation Workshop Method
Step 1: Foundation
Prepare the groundwork by aligning on topics, assembling a balanced cross‑functional team (typically 6‑7 members per group), and communicating agenda and pre‑work to participants.
Step 2: Structure
Design the workshop flow using the double‑diamond model: Input (share research findings), Understand (use journey maps or empathy maps), Diverge (answer "How Might We?"), Converge (cluster and prioritize ideas), and Build (prototype or outline solutions).
Step 3: Materials
Develop a guiding PPT and a custom co‑creation canvas that visualizes key topics and supports the workshop stages.
Step 4: Soft Setup
Prepare tangible tools (sticky notes, pens, boards) with clear color‑coding rules, and arrange a spacious room with a dedicated wall for the canvas and a “parking lot” area for unresolved issues.
Step 5: Execution
The facilitator (co‑creation lead) must understand the project context, keep the session on track, encourage participation, enforce rules (e.g., "Yes, and"), and may enlist assistant facilitators for each group.
Step 6: Review
After the workshop, consolidate outputs into a digital, shareable document (e.g., PPT or flowchart) that visualizes the results and integrates them into the final research report.
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JD.com Experience Design Center
Professional, creative, passionate about design. The JD.com User Experience Design Department is committed to creating better e-commerce shopping experiences.
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