How to Avoid Live Stream Violations on Chinese Platforms: A Complete Checklist

During a live broadcast on the topic "Python Financial Big Data Analysis" the stream was abruptly cut, and the platform notified the host that discussing finance without proper certification violated regulations, resulting in a three‑day traffic limit.

The host realized the issue was a compliance violation and decided to focus solely on technical data topics, specifically "User Experience Metrics: Collection, Analysis, and Presentation," to avoid future restrictions.

Video Platform Live Stream Common Violation Overview

1. Content Violating National Laws and Industry Standards

2. Content Involving Minor Protection

3. Content Violating Public Order, Morality, or Negative Values

4. Low‑brow Content

5. Malicious or Non‑Compliant Marketing Content

6. Infringing Content

7. Recorded Content

8. Low‑Quality Content

9. Content That May Cause Discomfort or Dangerous Imitation

10. Indecent Live‑Stream Behavior

11. Dress Code Violations

Sensitive Words and Risk‑Avoidance Tools Across Platforms

Beyond video platforms, the guide also compiles prohibited terms for Douyin, Xiaohongshu, WeChat Official Accounts, Bilibili, Kuaishou, and others, helping creators publish safely.

Prohibited Word Overview

Absolute and Exaggerated Claims : e.g., "best", "international level", "market leader".

Authority‑Implying Terms : e.g., "national level", "state‑owned", "exclusive supply".

False Promises : e.g., "100% effective", "no side effects".

Financial Investment Language : e.g., "high return", "no risk".

Superstitious Phrases : e.g., "bring wealth", "ward off evil".

Violation Behaviors to Avoid

Posting political, pornographic, violent, or extremist content.

Engaging in false advertising or consumer deception.

Spreading superstitious or illegal information.

Unauthorised commercial ads or forced sharing/follow actions.

Platform‑Specific Tips

Xiaohongshu strictly reviews brand‑collaboration content for advertising terms.

Douyin enforces a robust prohibited‑word filter in videos and live streams.

WeChat Video accounts continuously update operational rules; stay informed.

WeChat Official Accounts are especially sensitive to political, superstitious, and false‑information keywords.

Bilibili targets low‑brow homophonic jokes with clear governance measures.

Kuaishou defines prohibited words and behaviors clearly for live and video content.

Tools to Improve Content Compliance

Recommended online services for creators include:

Jinyongci – https://www.jinyongci.com/ (quick prohibited‑word lookup).

Lingke Check – http://ci.lingke.pro/ (sensitive‑word detection for Xiaohongshu, Douyin, Bilibili).

Check51 – https://www.check51.com/ (covers advertising law violations and network‑sensitive words).

Cizhua – https://www.cizhua.com/ (free queries for banned, e‑commerce, and other sensitive terms).