Guidelines for Chinese Text Layout and Punctuation in Product Development
This article provides practical guidelines for Chinese text layout and punctuation in product development, recommending spacing adjustments, punctuation substitutions, and typographic practices to balance professionalism and visual appeal while addressing cost and time constraints.
In regular product development, due to time and cost considerations, layout details are often not prioritized; substituting similar punctuation can alleviate abruptness and help achieve a balance of professionalism and visual appeal.
Avoid using wide‑spacing bracket punctuation at the start of lines, such as “【”; use the narrower “[”.
When English letters or numbers appear next to Chinese characters, add a space on both sides of the English/number.
When parentheses are needed, use a space followed by half‑width parentheses to reduce spacing and improve reading efficiency.
Unlike reading‑oriented products that demand higher typographic standards and need to borrow traditional layout details, the Zhengcaiyun product requires special layout handling mainly for key business lists, which are mostly title‑type content. Since titles use relatively few punctuation marks, extensive effort is unnecessary; ensuring basic visual appeal and avoiding common errors is sufficient.
《Full‑Width and Half‑Width Thoughts》
《Squeezing Into Release Avoid Head and Tail》
《Requirements for Chinese Text Layout》
《Line‑Break Rules in East Asian Languages》
《A Brief Discussion on Punctuation in Chinese Typesetting and Its Relation to Font Design》
《Things You Don’t Know About Chinese Typesetting in Mobile Reading Apps》
《Typography Techniques Designers Should Pay Attention To》
《Chinese Copywriting Layout Guide》
政采云技术
ZCY Technology Team (Zero), based in Hangzhou, is a growth-oriented team passionate about technology and craftsmanship. With around 500 members, we are building comprehensive engineering, project management, and talent development systems. We are committed to innovation and creating a cloud service ecosystem for government and enterprise procurement. We look forward to your joining us.
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