Growth Analysis Methodology and Practice: Building Metric Systems and Closing the Analysis Loop

1. Growth Analysis Basic Methodology – Introduces a mathematical model of user growth, breaking down active users into new users, retained old users, and recalled churned users, and explains the importance of distinguishing new and old users for targeted strategies.

2. Building a Growth Metric System – Describes the concept of a North Star metric (OMTM), metric hierarchy (strategic, tactical, execution layers), and decomposition models such as OSM (Objective‑Strategy‑Metric), UJM (User Journey Map), and scenario‑based analysis to translate business goals into actionable indicators.

3. Closing the Metric Analysis Loop – Details the end‑to‑end workflow from requirement gathering, event tracking design (EUI model), data collection, management, analysis, to visualization, emphasizing the need for hypothesis testing, A/B experiments, and iterative optimization.

4. Case Study: Video Submission Funnel – Demonstrates how to collect data, decompose metrics, design event tracking, and use analysis models to identify low‑penetration points in the submission flow, formulate hypotheses, run experiments, and validate improvements.

5. Emerging Metric Scenarios – Highlights new analytical needs such as multi‑model joint analysis, real‑time fine‑grained cohort comparison, full‑journey user data integration across systems, intelligent alerts, and industry‑specific knowledge sharing.

6. Professional Edition Upgrade – Summarizes the enhanced capabilities of the professional version, including expanded data integration, advanced analysis tools, industry templates, and data application features like CDP tagging and GMP linkage for comprehensive growth analytics.