Demand Value Closed-Loop Management: Integrating OKR with R&D Efficiency Improvement

Background: To ensure limited resources are focused on the most valuable initiatives, YouZan has established a structured value closed-loop management mechanism based on demand value hypothesis, R&D delivery, and value review. Through the efficiency platform, they ensure transparency in the value closed-loop process and outcomes, enabling teams to take timely actions and calibrate goals.

Goals: On the basis of demand-dimensional value closed-loop activities, achieve self-consistency from company strategy and business line OKRs to specific implementation demands. Through Feature Team operations, create value closed-loop process integration, and use information-based measurement analysis to influence R&D resource planning and scheduling activities.

Practice - Macro Level: Establish OKR-value correspondence. When business lines formulate OKRs, first determine OKR content, evaluate corresponding user and commercial value (preferably at KR level), then align with company and other business lines' public target values until consensus is reached. Regularly output R&D resource investment analysis reports based on user and commercial value, and synchronize analysis results during planning and scheduling meetings.

Practice - Meso Level: From OKR formulation to specific demand R&D delivery, establish a bridging product planning process showing product evolution roadmap. Manage demands of the same value dimension as project sets in the efficiency platform for unified management, enabling comprehensive tracking of demand progress and value closed-loop status.

Practice - Micro Level: Improve value closed-loop quality through three aspects: (1) Value tags: Supplement and optimize value tags based on actual business scenarios to improve scenario coverage and reduce understanding costs; (2) Offline activities: Strengthen demand value quantification with quantifiable expected value targets and data reports in value reviews; (3) Online processes: Add confirmation环节 for value review results by superior leaders and product operations personnel to avoid conflicts of interest.

Outlook: From micro-level quality improvement to macro-level OKR integration influencing R&D resource planning, the concept of "placing limited resources on the most valuable matters" can form more coherent connections with upstream and downstream stakeholders. Through improved demand value closed-loop management mechanisms combined with information-based measurement analysis, consistency between expected goals and resource investment direction can be discovered, enabling timely resource allocation adjustments and goal calibration.