Applying User Psychology to Industrial Design for Better User Experience

The purpose of industrial design is to serve people, and the true recipients of design services are also people. In software usage, we find that designs that align with users' psychological expectations bring pleasant experiences and encourage continued use, boosting retention and activity, fulfilling design goals. Mastering some psychology helps us understand users' real needs from different angles and better translate those needs into design elements.

During the processes of requirement gathering, interaction, and visual design, it is often necessary to incorporate user psychology; understanding users' minds helps us build mental models of them. This article introduces several common psychology insights related to perception, reading, and memory—such as whether users handle small or large amounts of information better, prefer short‑term or long‑term memory, and how they remember text while reading—illustrated with case studies to aid comprehension.