Artificial Intelligence 6 min read

Application of Large Language Models in Recommendation Systems: Overview and Future Directions

This article provides a comprehensive overview of how large language models (LLMs) are applied in recommendation systems, covering two main paradigms—LLM+RS as a component and LLM as a standalone recommender—detailing their impact on pre‑training, fine‑tuning, prompting, and future research challenges.

DataFunTalk
DataFunTalk
DataFunTalk
Application of Large Language Models in Recommendation Systems: Overview and Future Directions

Introduction: This article gives an overview of the application of large language models (LLMs) in recommendation systems.

It first introduces two application paradigms: LLM+RS, where LLM is integrated as a part of the recommendation pipeline, and LLM AS RS, where the LLM serves as an end‑to‑end recommender.

LLM+RS impacts various stages such as user/item representation, recall matching (i2i, u2i), ranking (point‑wise, pair‑wise, list‑wise), generation, and addresses fairness, bias, privacy, and explainability.

Prompt‑based approaches influence LLM input/output, affecting user/item representation, recall, ranking/generation, and help solve issues like fairness, cold‑start, and explainability.

LLM AS RS treats the LLM as a complete recommender, employing pre‑training & fine‑tuning for top‑K recommendation, rating prediction, conversational recommendation, and explainability, as well as prompting for lightweight recommendation.

Future directions include automatic prompt design using user context, multimodal recommendation capabilities, solving hallucination and bias, improving system performance to meet C‑end requirements, and exploring agents that leverage short‑ and long‑term user context.

The article concludes with acknowledgments of the speaker and editor.

artificial intelligenceLLMPrompt EngineeringFine-tuningrecommendation systemspre‑trainingFuture Directions
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Dedicated to sharing and discussing big data and AI technology applications, aiming to empower a million data scientists. Regularly hosts live tech talks and curates articles on big data, recommendation/search algorithms, advertising algorithms, NLP, intelligent risk control, autonomous driving, and machine learning/deep learning.

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